let’s get down to business
My name is Nicki Krawczyk. I’ve been a professional copywriter and digital marketer for more than 15 years, working with clients including Hasbro, TJMaxx, TripAdvisor, adidas, Keurig, and, yes, even Harlequin Romance Novels. But some of my favorite clients, where my heart really lies, are my solopreneur clients.
It’s hard to build up a business of your own. (Believe me; I’ve done it! I also own a company that teaches people how to become professional copywriters.) It’s equal parts exciting and scary, full of moments where you feel so proud and successful you could burst and moments when you seriously consider just giving it all up — sometimes in the same day. Unless someone is a solopreneur too, it’s hard for them to get it.
And the crazy irony about being a solopreneur is that the single most important element of your business is how you talk about yourself and what you have to offer…and that’s also the single hardest thing to do.
Because it’s not just about listing the modules in your course or describing your jewelry, is it? It’s about using wording that truly resonates with your would-be customers in a way that gets them to understand why they need what you have to offer and then irresistibly desire purchasing it.
And that’s hard. If it weren’t, there wouldn’t be an entire copywriting industry! And that’s why I do what I do. I’m here to help you make your messages capture the attention of your target audience, get them to like you, trust you, and, most importantly, crave what you have to offer for themselves.
If this sounds like something you’d like (and, if not, I’m concerned about your business goals…) you can get in touch with me right here for a free consultation.