That stuff is mostly magical thinking.
See, one element is right on: Your brand voice is a big part of what will help you stand out and will help you make your business succeed.
When the internet was young—think: itty bitty, baby internet—your could just put your product or service out there and people would buy it. (Gah! Doesn’t that sound amazing?) There was very little competition and people were still amazed at this whole idea of “buying stuff online.”
Fast forward to today, of course, and things are pretty darn different. That cute little internet has grown up into a very interesting, but very sassy, teenager.
Competition online is fierce—and not just for sales, but even for attention! Eyeballs that take the top to stop and look at you. The internet is chock full of companies that look alike and probably even do or sell something similar.
And, yeah…that probably includes your company.
So, in one sense, that’s good: it means there’s a market for what you’re selling. Win!
But the problem is, that means it’s getting harder and harder for people to distinguish between one company and its competitors.
Between your company and your competitors.
What’s worse, it’s even harder for them to understand what your company does differently.
Here’s a hard truth: A target audience that can’t immediately understand what makes a company different and special… won’t buy.
No matter how much your perfect customer needs what you have to offer and even if they’re actively searching for a solution, they won’t buy from you if they don’t know what makes you different.
So, let’s make you different!
One of the best ways to set yourself apart (and encourage those purchases) is by crafting an effective brand voice.
A brand voice is the tone and style of the copy that’s used in every piece of messaging. In short, it’s a brand’s personality.
Your brand voice is what helps people connect with you. It’s what makes them understand that you’re a living, breathing, sensational person, not just some website with pretty pictures.
Think about it: Do you want to buy from a stranger, or do you want to buy from a friend?
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